Stop being the system.
Build one instead.
Your business works. But only because you do.
A complete business system: my consulting playbook, in your hands. Read it, fill it in, or plug it into your AI and let it prompt you through your own business. Instant clarity, like a consultant in your pocket. Every stage, from drift to exit.
No spam. Early access pricing for waitlist members only.
Mitchell Nunn.
An Australian business consultant who specialises in small business. For years I've guided owners and operators through the stages every business runs into — drift, pressure, structure, scale and exit — and I've worked through that same ground as a founder and operator in businesses of my own. The Structured Founder is the blueprint I built from it. I know what these stages look like from the inside, not the way the business books describe them. I've also closed a business of my own when circumstances turned, so if you're facing the hard end of business, I can stand beside you as someone who's lived it — not an accountant working from a file. Based in Newcastle, I work with owners right across Australia.
Ask me anything.
Whatever you run — a cafe, a trade, an online store, a service business — tell me what you're working through. I post the best answers on my socials, always anonymously — @thestructuredfounder.
Consultants come in many forms.
Few cover everything. Fewer are affordable.
Most specialise in one area: marketing, bookkeeping, strategy, operations. Few are genuinely affordable, and even fewer cover all of it. For most businesses, the help that would actually change things is priced out of reach.
One system for
every part of your business.
Knowledge, tools and automation — for any owner, at any stage, in any industry.
Sales, customers, staff, finances, operations, marketing, exit — the structure for all of it, so the business runs without depending on you. Read it, work it, or install it as your AI consultant.
Waitlist pricing — locked until launch
Real frameworks. Real examples.
Systems you can build today.
Every capability a structured business needs — in the book, and pre-installed in the plugin.
Your Own Operating Blueprint
Map every system your business needs and build it yourself — sales, customer experience, staff, operations, admin — structured so the business runs without you holding it together. This is my system: the exact one I charge to build inside other people's businesses, in your hands to build for yourself.
Your Numbers. Your Control.
Understand your tax obligations before they stack up. Separate business from personal spending. Build financial buffers that protect you when things go wrong. Know exactly where your cash is going, what your margins actually are, and how to restructure when the pressure hits. No accountant required to read your own position.
Copy, Paste, or Install.
Every chapter comes with prompts you copy straight into Claude or ChatGPT. They turn the AI into a consultant that diagnoses your business, drafts your documents and audits your operations. Upgrade to the Claude skill and you skip the copy and paste entirely. It already knows the stages and concepts, and it prompts you through your business one step at a time.
Staff Systems That Don't Depend on You
Define roles before you hire. Build accountability without micromanaging. Handle incidents without panic. Know your employment obligations and have the frameworks ready before something goes wrong — not after. The chapter every founder wishes they had before their first staffing crisis.
A Marketing System You Build Once
Stop paying monthly retainers for strategies you don't understand. Build a marketing system that you or your staff can run. Know what's working, cut what isn't, and stop guessing where your next customers come from. Independence from agencies that never quite deliver.
Exit Strategy on Your Terms
Understand what your business is actually worth and why buyers pay what they pay. Brokers eat into your sale price — this chapter gives you the tools to evaluate, negotiate, and prepare without handing over a percentage. Whether you sell or stay, it changes how you build from today.
Everyone’s teaching you to stack skills. A pile of tools still isn’t a consultant.
You could watch a video and install ten Claude skills tonight — they’re free. But you’d have ten tools and no idea which to use, in what order, for your business at your stage. The download was never the hard part.
- Ten tools waiting for instructions — you decide what to ask
- Each skill does one narrow job
- Research, install and configure each one yourself
- No idea what stage your business is in
- Generic tools off a marketplace
- One skill that knows what to ask, and in what order
- Over 80 frameworks across all 8 chapters, in one skill — the whole business in one place
- One download, one install — no assembly
- Runs a diagnostic first, then works to your stage
- Built from a real operator’s playbook — the book is the understanding, the plugin is the execution
Everything an operator needs to run a business, in one place — that prompts you, not the other way around.
One download. One skill. A consultant in your pocket — not a toolbox you still have to operate.
Three ways to work with me.
Three levels of help: use the system yourself, work through it with me one on one, or have me build your business for you from the ground up.
Do it yourself
Every framework, diagnostic and prompt I use — in your hands to read, fill in, or install. Waitlist prices — they rise at launch.
- The Read · $29 $39
The full book as a flowing read — the thinking, the stories, the system end to end. - The Workbook · $99 $147
Every business system in one place, plus the diagnostics and prompts to build each one yourself. Fillable, start to finish. - The Plugin · $147 $197
The Claude skill — it knows the system and prompts you through your business.
Do it with me
Whether something's breaking and you need it steadied, you're scaling faster than your systems can hold, or you're building a team and the processes around it — let's do it together.
- The Call · $250
One hour, one-off. Your business, what you're weighing up, a clear next move. - The Day · $1,200
A full day on your business. You leave with a plan and a system started. - The Week · $4,800
Five days in your business, start to finish — a restructure, a rebrand, or a new team built and running.
I build it for you
Everything required to start and run your business — built, configured and handed to you ready to operate, with your own AI consultant built in.
- ABN and business name, registered for you
- Invoicing, expenses, bookings and quoting set up and connected
- A professional website, built for you
- A brand kit — logo, colours and fonts
- A business email and all your logins in one place
- Bookkeeping software ready to track income and expenses
- Payments and invoices you can send from day one
- Insurance set up in your name
- A Google Business profile so locals find you
- Client agreements and quote templates
- Google Ads set up and your first month run for you
- Your own AI consultant, loaded with your business
From $3,950 done for you
Sole-trader builds from $3,950. Companies and bigger builds scoped on a call.
Book a scoping call →Tell me what you need.
A few details and I'll come back to you on the best way to work together.
If your business only works when you work, you don't own a business. You own a job.
— The Structured Founder
Start with the book.
Three tiers — the read, the working tool, or the system installed as your AI consultant. Waitlist members lock in the lower price on every tier.
- The complete book, digital
- Every framework and concept
- The thinking behind the system
- Lifetime access
- Everything in The Read
- Fillable diagnostics and worksheets
- Built-in AI prompts every chapter
- Lifetime access — no subscription
- Everything in The Workbook
- The Claude Skill — install once
- Your AI knows the stages, concepts, your voice
- Runs diagnostics and audits on command
No spam. Unsubscribe at any time.
